Globally, businesses are leveraging the power of internet and mobile for gathering insights through direct customer interaction and not solely through periodic marketing research reports. You can do the same with the help of an online community.
An MROC is a virtual environment in which a group of people assemble and interact over a period of time using the tools and techniques that have emerged from the age of social media. It is designed to facilitate interaction and collaboration with a group of people with the goal of achieving insights.
How do MROCs work?