Our range of services supports you throughout your marketing value chain – from market assessment, strategy development & testing, to evaluation of marketing performance.

Market Research Online Community (MROC)

Our flagship product is a customizable Market Research Online Community. We help you build your own private branded community for an ongoing dialogue with customers, test ideas and products and track your customers' journey besides conducting opinion polls, focus groups and mystery shopping.


Demand Estimation

Market sizing studies - Business Modeling for demand estimation

Assessing attractiveness of International markets.

Market Scan Reports

Assessing performance against pre-defined industry parameters on a daily basis through mystery shopping

Tracking prices, exchange rates and interest rates.

Supply Surveys, competitive mapping, study of best practices and bench marking.

Service quality

Quality control visits - physical / telephonic / online - to ensure adherence to service norms.

Retail Store Audit stores to monitor price displays, merchandising, sales approach, ambience and store atmosphere.

Audio and Video Testing

Support media industry players develop the ideal programme content and
schedulethrough Central location tests; audience response ratings- of video
and audio clips to select the best mix for peak and off-peak broadcasting hours.